It’s the start of a new year. You’re determined to get your new competition business up and running. Or performing better than ever before if you’re managing an existing organisation. If this is the year you’ve decided to focus on your social media marketing strategy and setting smart social media goals for your competition business, keep reading this blog post…

The goals you set yourself for social media should always back up your business objectives.

The aim here is not just to focus on getting sales. Most people are unlikely to buy from a company they have never heard of. You need to think about how you are going to build trust and a community on your social platforms. This includes increasing people’s awareness of your competition business and boosting the amount of engagement your content receives.

 

 

Social Media Goals & Business Objectives.

When managing your company’s social media, it’s very easy to get caught up with vanity metrics, such as the number of views or likes your page and posts attract.

Tim Ferriss, American Entrepreneur and author of The 4-Hour Work Week puts it this way…

“Vanity metrics: good for feeling awesome, bad for action.”

While these metrics can provide some insight into how your social media platform is performing, they are only meaningful when you focus on how they support your business. In other words, make them actionable.

The table below gives examples of some goals you can set for social media and how they are directly linked to your business objectives.

Business ObjectiveSocial Media Goal
Grow brand and brand awarenessIncrease reach/impressions
Earn trustBuild a community with good customer support with reviews/recommendations
Turn customers into advocatesBoost engagement with shares, mentions and comments
Get customers to your websiteTraffic (link clicks on posts and traffic received from social media channels)
ConversionsSubscribes/follows, or sales

 

 

SMART Goals.

Now you know how social media can support your business objectives, it’s time to start writing some goals!

A useful acronym to remember when setting yourself goals is SMART. This stands for:

Specific

Does your goal have a simple focus?

Measurable

Is it meaningful? How do you know whether you have succeeded or not?

Achievable

If it involves a team, make sure that everyone is in agreement of this.

Relevant

Tie the goal back to your business objectives. How does it support them?

Time Based

You may want to set goals which focus specifically on supporting your website’s launch or a time-limited promotion.

SMART Goals can give clarity to your ideas, help to focus your efforts and manage your resources more effectively. The table below shows how you can turn your social media goals into SMART goals.

GoalSMART Goal
I want more people following my page

This goal isn’t specific, measurable or time based
I want to increase the number of followers on my Facebook page by X amount by the time my new site launches
I want more likes on my posts

Likes show some engagement, but a better goal would support a business objective (e.g. more web traffic)
I want to double the amount of link clicks my posts receive this month compared to the month before

Looking for a web design service which specialises in competitions AND can help you with your social media marketing strategy? Contact Team Zap to find out more.


Lex Haringman

Content Manager
Often found with her nose in a book, Lex will be managing content for clients and Think Zap. She has a keen eye for grammar and structure, as well as a passion for words which can breathe life into any piece of copy.

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