What is RMG?
Get approval from Facebook to advertise your competitions
If you are using Facebook (as well as Instagram) to promote your competitions, it is likely you’ll be asked to apply for advance approval of your ad account. This involves completing the Online Real Money Gaming (RMG) Application form and the Facebook RMG questionnaire.
During the process, you’ll be asked to select the region you wish to advertise in and the domain name you intend to use. The RMG Questionnaire will also ask you how you will stop unauthorised players from accessing your competition website (i.e. underaged entries or those from an unauthorised territory) and explain how the activity is legal.
A specialist solicitor is also needed for approval
As well as prior written approval from Facebook, you’ll need a letter from a solicitor about the legality of your product in the UK. We recommend working with a legal professional or firm who is experienced in dealing with competition clients and reversing ad account suspensions. In fact, we’ve partnered up with one ourselves as part of our commitment to delivering the very best service to our competition clients!
Why is an RMG Licence important for Facebook Advertising?
As more competition businesses who advertise on Facebook and Instagram without an RMG license are getting ad account bans, we are issuing this advice:
Your website must be live and you must have RMG approval to advertise competitions on Facebook and Instagram. Without an RMG licence, your ad account may be suspended. This means you won’t be able to advertise again until your account is reinstated, which can be a slow process or even a permanent ban.
You should also prepare for your ads account having a spend cap. Facebook limits the amount new accounts can spend to minimise the potential of fraud and exploitation. In order to increase this cap, we recommend that clients with new competition businesses start off by running free competitions and (if RMG approved) paid competitions with smaller prizes. You don’t need to spend the full amount. Over time, Facebook will monitor your business for policy violations and raise your spending limit if they see that your business is trustworthy.