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The First Company With Automated Instant Win Competitions

By Ross McDonald

Many competition businesses face the same challenge. How do you stop customers from waiting on the odds and entering prize draws sooner? Only selling the majority of your tickets in the final hours is stressful, but it’s not unavoidable! With instant wins, you can incentivise your customers to buy earlier. “Play Now, Win Now” is

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Promoting competitions on Instagram

By Bethanie Reid

Are you using Instagram to advertise your competitions? Here’s what you need to know before promoting your competitions on the platform… As a highly visual platform, Instagram can help you build your brand image through photos and videos far more effectively than Facebook and other social media sites. Recent statistics show that the platform has

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5 signs your competition website is boring.

By Bethanie Reid

Web design and development is important as it impacts how your audience perceives your brand. Web design is more than just making sure your website looks great. It’s also about communicating the right message to your audience. Consumers are quick to leave a website that’s low-quality, or if it appears at first glance irrelevant to

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How to build brand awareness for your competition business

By Bethanie Reid

Are you a competition business looking to increase your brand awareness? Brand awareness is an essential part of any successful business. This blog will help you better understand brand awareness, establish brand awareness in your audience and build campaigns to grow your business. Let’s take a look!   What is brand awareness? Brand awareness is

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Tech Competitions: top tech prizes for competition business.

By Bethanie Reid

Are you a prize competition business looking for the best prizes to raffle on your website for tech competitions? Look no further – we have you covered! From our experience, here are the top tech prizes that keep your customers interested and keep them coming back for more!   Gaming Consoles : PlayStation, Xbox and

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5 signs people are engaging with your competitions on social media

By Lex Haringman

Likes, comments and shares are usually what springs to mind when talking about social media engagement. But these are high-level engagement actions. That means they don’t give you a complete picture for the effectiveness of your social media. For a better understanding of how social media supports your prize competition business, as well as which

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Common grammar mistakes to avoid on your competition site

By Lex Haringman

It might not affect how your site functions, but good grammar and spelling for your prize competition and raffle website does a lot more than you think… One of the main benefits of good grammar is better communication. For prize competitions, that means you can clearly describe the items you are raffling and express their

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4 tips to grow your Instagram following for competitions

By Lex Haringman

Instagram is a highly visual platform which can help you to build your brand image through photos and videos far more effectively than Facebook or other social media sites. Recent statistics show that more than half of Instagram users are under 34 years old, with it being the most popular among those who fall within

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Facebook Recommendations: Get reviews on Facebook for your competitions

By Lex Haringman

Reading online reviews is a major part of the decision-making process for customers. It’s common for people to spend time reading what other customers have to say about a business before committing to a purchase. As well as trusted review sites like Trustpilot and Google My Business, potential customers will frequently visit a business’s Facebook

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Writing compelling prize descriptions for your competitions

By Lex Haringman

When somebody lands on your competition page, you’ve done something right. Your ad copy, email, social media post – however they discovered your site – got them interested in your competition. Now you just need to turn this potential customer into a real one by convincing them to buy a ticket! Here’s why writing compelling

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Teaser Email: Create excitement for upcoming competitions

By Lex Haringman

Want to get people curious about your new competition site? Or, if you’re an older business, you’ll want to get the contacts on your mailing list excited about upcoming competitions and their prizes. Sending out a teaser email is one of the best ways to do this. A teaser email is a marketing strategy designed

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Choosing A Winner: How random is a Random Number Generator?

By Lex Haringman

Flipping a coin, rolling a pair of dice, shuffling a deck of cards… In the past, these were popular ways to achieve an unpredictable and random result. Nowadays we have modern technology to generate random numbers for us. Software used for this function are known as Random Number Generators (or RNGs when abbreviated). Random numbers

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Setting smart social media goals for your competition business

By Lex Haringman

It’s the start of a new year. You’re determined to get your new competition business up and running. Or performing better than ever before if you’re managing an existing organisation. If this is the year you’ve decided to focus on your social media marketing strategy and setting smart social media goals for your competition business,

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Traffic Spikes: Prepare your competition site for high website traffic

By Lex Haringman

Usually increased traffic on a website is what every business wants and looks for. The more visitors your site attracts, the more opportunities you have to convince people to enter your competitions. This can lead to an improved conversion rate – meaning better earnings and higher rankings on search engines. But what about the times

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RMG License: Getting pre-approved facebook ads for competitions

By Lex Haringman

For many competition businesses, Facebook and Facebook Ads is an important part of creating awareness for competitions and generating revenue. So finding out that your ads have been banned and your account suspended can be stressful. Not to mention the hassle of reaching a real person on the Facebook customer service team! But it doesn’t

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Bounce Rates: What do they mean for your competition website?

By Lex Haringman

The bounce rate is one of the most important pieces of data you can collect for your competition website. It is the quickest way to understand which pages are working, and which ones aren’t. Bounce rates can also help you to spot any technical issues with your site.   What is a bounce rate? A

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Welcome Email Best Practices: For your competition mailing list

By Lex Haringman

Every time a person subscribes to your mailing list, you are beginning a new relationship with them. Sending out a welcome email is a great way to say that first hello, introduce yourself and add a touch of personalisation to your marketing strategy. As the competition industry relies heavily on building a strong relationship with

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How to run a successful Live Draw on Facebook

By Lex Haringman

Facebook Live is a live streaming video feature that allows you to broadcast a live video out to your audience through your company or personal page. The feature is free, easy to use and easy to access by customers. This makes it the perfect platform to run and share Live Draws for your competitions. There