{"id":15053,"date":"2021-04-28T10:45:21","date_gmt":"2021-04-28T09:45:21","guid":{"rendered":"https:\/\/www.zapcompetitions.co.uk\/?p=15053"},"modified":"2023-09-12T09:17:32","modified_gmt":"2023-09-12T09:17:32","slug":"5-signs-people-are-engaging-with-your-competitions-on-social-media","status":"publish","type":"post","link":"https:\/\/www.zapcompetitions.co.uk\/5-signs-people-are-engaging-with-your-competitions-on-social-media\/","title":{"rendered":"5 signs people are engaging with your competitions on social media"},"content":{"rendered":"

Likes, comments and shares are usually what springs to mind when talking about social media engagement. But these are high-level engagement actions. That means they don\u2019t give you a complete picture for the effectiveness of your social media. For a better understanding of how social media supports your prize competition business, as well as which areas of your social media strategy you need to improve, you need to be aware of the metrics that show an engaged audience.<\/strong><\/p>\n

Here are 5 signs people are engaging with your competitions on social media…<\/p>\n

Reach.<\/h3>\n

Reach is the total number of unique accounts who see your content. It applies to individual posts, as well as a page \/ profile and larger campaigns.<\/strong><\/p>\n

Increasing reach is important for brand awareness. You\u2019ll want to focus on this metric for campaigns where you are marketing to a new audience, or for campaigns you feel aren\u2019t reaching enough people in your target market.<\/p>\n

Keep in mind that this metric is associated with cold leads. That means you\u2019ll be dealing with people who either aren\u2019t aware of or have very little knowledge of your brand. Trust and a good relationship is important for competition and raffled businesses. It\u2019s likely that you\u2019ll need to build trust through more interactions before they start entering your competitions.<\/p>\n

For paid campaigns, increasing reach involves increasing the budget and broadening your targeting. For organic posts, increasing reach can be more challenging, but still possible. You\u2019ll need to dedicate more time and thought into content creation, creating the kind of content your audience will want to interact with and share with their friends.<\/p>\n

Canva is an all-in-one design tool<\/a> where you can easily manage all of the visual assets of your brand, as well as create knock-out graphics and short videos for your social media accounts. Already a client of ours? Join our Canva Affiliate Programme<\/a>, where we can get you set up with a fully branded and ready-to-use account.<\/em><\/p>\n

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Impressions.<\/h3>\n

An impression is every time a post appears in a user\u2019s feed, no matter if it was clicked or not.<\/strong><\/p>\n

Want more impressions? This metric is more difficult to improve because you have little control over the factors which affect it. Generally, the things you do for increasing reach can also increase impressions.<\/p>\n

Shares.<\/h3>\n

A share happens every time a user intentionally shares one of your posts with their audience. On Twitter, this action is called a Retweet.<\/strong><\/p>\n

To improve this metric, it\u2019s important to create shareable content which supports your business objectives<\/a>. There\u2019s little point in building up a following and engagement on your social media accounts if it\u2019s not profitable for your business. According to a study by Buzzsumo<\/a>, a social media metric site, posts which attract a high number of shares have at least one of these characteristics:<\/p>\n