{"id":13989,"date":"2021-01-06T16:59:02","date_gmt":"2021-01-06T16:59:02","guid":{"rendered":"https:\/\/www.zapcompetitions.co.uk\/?p=13989"},"modified":"2023-09-12T09:14:42","modified_gmt":"2023-09-12T09:14:42","slug":"setting-smart-social-media-goals-for-your-competition-business","status":"publish","type":"post","link":"https:\/\/www.zapcompetitions.co.uk\/setting-smart-social-media-goals-for-your-competition-business\/","title":{"rendered":"Setting smart social media goals for your competition business"},"content":{"rendered":"
It’s the start of a new year. You’re determined to get your new competition business up and running. Or performing better than ever before if you’re managing an existing organisation. If this is the year you’ve decided to focus on your social media marketing strategy and setting smart social media goals for your competition business, keep reading this blog post…<\/strong><\/p>\n The goals you set yourself for social media should always<\/em> back up your business objectives.<\/p>\n The aim here is not just to focus on getting sales. Most people are unlikely to buy from a company they have never heard of. You need to think about how you are going to build trust and a community on your social platforms. This includes increasing people’s awareness of your competition business and boosting the amount of engagement your content receives.<\/p>\n <\/p>\n <\/p>\n <\/p>\n When managing your company’s social media, it’s very easy to get caught up with vanity metrics<\/strong>, such as the number of views or likes your page and posts attract.<\/p>\nSocial Media Goals & Business Objectives.<\/h3>\n