{"id":13873,"date":"2020-11-11T16:39:34","date_gmt":"2020-11-11T16:39:34","guid":{"rendered":"https:\/\/www.zapcompetitions.co.uk\/?p=13873"},"modified":"2023-09-12T09:11:07","modified_gmt":"2023-09-12T09:11:07","slug":"bounce-rates-competition-website","status":"publish","type":"post","link":"https:\/\/www.zapcompetitions.co.uk\/bounce-rates-competition-website\/","title":{"rendered":"Bounce Rates: What do they mean for your competition website?"},"content":{"rendered":"

The bounce rate is one of the most important pieces of data you can collect for your competition website. It is the quickest way to understand which pages are working, and which ones aren\u2019t. Bounce rates can also help you to spot any technical issues with your site.<\/strong><\/p>\n

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What is a bounce rate?<\/h3>\n

A bounce rate shows the percentage of your site\u2019s visitors that leave after only viewing one page on your site.<\/p>\n

If your site is connected with Google Analytics<\/a>, you can check your bounce rate under Audience > Overview. This will show your site\u2019s overall bounce rate.<\/p>\n

Your site will also have multiple bounce rates for each page. By looking at the bounce rate for individual pages, you can get a better idea of how that page is performing.<\/p>\n

You can also look at your bounce rate across browsers and different devices (i.e. desktop, mobile, tablet). This is important for making sure people can easily access your site and view your competitions – which means more customers!<\/p>\n

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What is a good bounce rate?<\/h3>\n

Before we get into what makes a good or bad bounce rate, it\u2019s important to be aware of the factors which influence it. “Good” bounce rates vary from site to site, depending on the type of business or industry, as well as the type of device visitors are using. Here are some of the factors most relevant to competition sites.<\/p>\n

Your traffic\u2019s sources<\/h4>\n

People who come from Google\u2019s (or another search engine) search results often bounce less than those being directed from social media or paid channels. This is often to do with the frame of mind your visitors are in. People using search engines tend to be looking for something related to what you offer (in this case, competitions), while people using social media may have spotted your site in their newsfeed and are often just curious.<\/p>\n

The type of traffic you are attracting<\/h4>\n

While some people are happy to enter a competition as soon as they discover a new site, others might prefer to research and make comparisons with similar competition businesses before spending money.<\/p>\n

Your site\u2019s layout and design<\/h4>\n

Sites that are confusing and difficult to navigate, look old-fashioned or unprofessional, tend to have higher bounce rates than clean, easy-to-use and mobile-friendly sites. Your site\u2019s appearance forms a visitor\u2019s first impression of your company. So it\u2019s important to create a good one or they will leave before you can convince them to enter any of your competitions – no matter how great your prizes are!<\/p>\n

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What is the average bounce rate?<\/h3>\n

According to experts, most bounce rates fall between 26% and 70%. This makes the average bounce rate around 45-50%. Take a look at our chart below for a breakdown of bounce rate performance.<\/p>\n

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Under 20%<\/h4>\n

If your bounce rate is under 20%, it is highly likely that analytics has not been correctly integrated on your competition website. Issues include:<\/p>\n