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Teaser Email: Create excitement for upcoming competitions

By Lex Haringman

Want to get people curious about your new competition site? Or, if you’re an older business, you’ll want to get the contacts on your mailing list excited about upcoming competitions and their prizes. Sending out a teaser email is one of the best ways to do this. A teaser email is a marketing strategy designed

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Welcome Email Best Practices: For your competition mailing list

By Lex Haringman

Every time a person subscribes to your mailing list, you are beginning a new relationship with them. Sending out a welcome email is a great way to say that first hello, introduce yourself and add a touch of personalisation to your marketing strategy. As the competition industry relies heavily on building a strong relationship with