Web design and development is important as it impacts how your audience perceives your brand. Web design is more than just making sure your website looks great. It’s also about communicating the right message to your audience. Consumers are quick to leave a website that’s low-quality, or if it appears at first glance irrelevant to their interests. In an environment as competitive as the prize competition and raffle industry, you need a website which stands out, looks trustworthy, and will encourage customers to come back again soon to enter more competitions. Therefore, a boring website just won’t cut it!
Here are 5 signs your competition website is boring…
We recommend reading our blog on bounce rates if you haven’t already to gain a better understanding of your website health.
Lack of individuality
Your brand is what sets you apart from the rest of the crowd. Dare to be unique! Individuality helps with association, which can help consumers recall your brand and come back for repeat purchases. If a consumer sees the same design on your competition website that they’ve seen on hundreds of others, they’re going to dismiss your business as one that doesn’t care enough to look professional and legitimate.
Does your website look outdated? Websites which are modern and high quality look much more professional than websites which haven’t been updated in a while.
Do you ever rewatch a film back and think the graphics back then look so old? This same thing can be the reason consumers are not staying on your page. Sleek and stylish designs are more likely to get consumers to respond as it looks visually appealing and engaging. If your web design doesn’t look current, consumers are likely to try one of your competitors.
Additionally, sites that aren’t mobile-friendly are also off putting for visitors which can lead to high bounce rates. Keep in mind that if you’re a prize competition and raffle website, the majority of your visitors will be accessing your website from a mobile device.
Poor colour and font choice
Poor colour combinations can be difficult to read which can in turn lead consumers to go elsewhere. On the other hand, if the site doesn’t have any colour, it may not represent your brand very well.
A simple way to make your brand stand out from the crowd and to communicate clearly and efficiently to your audience is thought fonts. While fancy fonts might look nice in short bursts – they may be difficult to read, so keep that in mind!
Tip: Use font that is legible but that still matches your branding!
To learn more about choosing a colour scheme for your website, check out our blog post: Choosing A Colour Scheme For Your Website And Brand.
Lack of images and videos
Eye-catching and high-quality images of your prizes are a must for competition websites. Videos can add variety to your content and make your website even more exciting – especially if it’s a prize that’s better in motion. For example, a car or bike competition, or a holiday giveaway.
Navigation is crucial when consumers are looking for information on your site. If your navigation is poor, your audience will be discouraged from using your page. This is where navigation design will help customers get the information they need! Navigation should be self-explanatory and easy for the visitor to find what they are looking for. Features such as broad headings and subtopics are fantastic for helping get your audience what information they need quickly. In addition, slow site speed is very off putting for visitors. Most people won’t wait longer than 3 seconds for a page to load before giving up. They expect a site to load even faster on mobile devices.
Tip: Make sure your website is running at the fastest speed it possibly can be!
Is your website suffering from these issues? Maybe it’s time to contact a web design agency… Think Zap specialises in designing and re-designing competition sites. Let us build you a better looking and performing site which convinces visitors to stay.